Design is a powerful tool for the innovator; as a source of innovation, and as a tool for optimizing consumer appeal of new technology. Design can be used to create new markets for existing technology or to enhance the appeal of a new offering. Design can be used to stimulate visual appeal, connect a product with image of the consumer, enhance the enjoyment of the consumer, and make the product easier to understand and use. Design can be applied to all elements of the offer, including the product, the user interface, the web site and all other consumer touch points. In addition, the design of the product communicates what that product is, how the product is used, what the product does and conveys the unique personality associated with the product and brand. Any time a consumer comes in contact with your offer, that connection point, or touch point, should work in harmony to optimize the consumer experience, and reinforce the personality, tone and values of the brand.
To be continued...
Popular Dishes
-
Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, bu...
-
100-page-long marketing plans packed with detailed forecasts and spurious assumptions just don't make sense in the world of startups th... -
Much like startup performance follows a power law, so do startup employees. The most effective employees create 20x more leverage than an av... -
Technology develops from the primitive via the complex to the simple Antoine de Saint Exupéry -
Facebook’s business model is founded on the monetization of its user data for various marketing purposes including market research and targ... -
There’s no argument that the current on-demand economy is highly challenging. Whereas a decade ago, workers in the U.S. and Europe worried...
-
Fundraising isn’t easy and we entrepreneurs keep ourselves motivated by mentally promising that everything will go back to normal afterward... -
In startup land failure, in some share or form, is inevitable. Given its inevitability, what can we make - if anything - out of it? Brett ... -
It’s that archetypal scene from “ The Graduate ”. But instead of “plastics,” the hot field is “data science.” And the career advice would s...
Wednesday, January 6, 2010
Subscribe to:
Post Comments (Atom)
Posts
0 comments:
Post a Comment