For the full survey Unica’s 2011 Survey of Marketers please click here.
Popular Dishes
-
Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, bu...
-
100-page-long marketing plans packed with detailed forecasts and spurious assumptions just don't make sense in the world of startups th... -
Much like startup performance follows a power law, so do startup employees. The most effective employees create 20x more leverage than an av... -
Technology develops from the primitive via the complex to the simple Antoine de Saint Exupéry -
Facebook’s business model is founded on the monetization of its user data for various marketing purposes including market research and targ... -
There’s no argument that the current on-demand economy is highly challenging. Whereas a decade ago, workers in the U.S. and Europe worried...
-
Fundraising isn’t easy and we entrepreneurs keep ourselves motivated by mentally promising that everything will go back to normal afterward... -
In startup land failure, in some share or form, is inevitable. Given its inevitability, what can we make - if anything - out of it? Brett ... -
It’s that archetypal scene from “ The Graduate ”. But instead of “plastics,” the hot field is “data science.” And the career advice would s...
Monday, October 31, 2011
Unmeasurable or Unmeasured?
A recently released survey from Unica shows that while the proliferation of electronic channels — from email to social and mobile media — has opened up many more possibilities for meaningful communications with customers, this “online channel sprawl” has led to confusion and information overload. Marketers need better analytics tools to turn data into action overall and particularly in social media for which being there simply isn’t enough to win friends and drive business results. If you can't measure it, you can't manager it - all over again?
For the full survey Unica’s 2011 Survey of Marketers please click here.
For the full survey Unica’s 2011 Survey of Marketers please click here.
Subscribe to:
Post Comments (Atom)
Posts
0 comments:
Post a Comment