For the full survey Unica’s 2011 Survey of Marketers please click here.
Popular Dishes
-
Much like startup performance follows a power law, so do startup employees. The most effective employees create 20x more leverage than an av... -
100-page-long marketing plans packed with detailed forecasts and spurious assumptions just don't make sense in the world of startups th... -
Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, bu...
-
It is no news that Social Network Sites (SNSs) have taken the Internet by storm and none more so than Facebook. What may be news though is... -
Fundraising isn’t easy and we entrepreneurs keep ourselves motivated by mentally promising that everything will go back to normal afterward... -
How do you innovate? First, try to get in trouble. I mean serious, but not terminal, trouble. “When life gives you a lemon …” It is a well-... -
Facebook’s business model is founded on the monetization of its user data for various marketing purposes including market research and targ... -
In startup land failure, in some share or form, is inevitable. Given its inevitability, what can we make - if anything - out of it? Brett ... -
The Ultimate Cheat Sheet For Starting And Running A Business (in the US) Read James Altucher's concentrate here . We are not...
Monday, October 31, 2011
Unmeasurable or Unmeasured?
A recently released survey from Unica shows that while the proliferation of electronic channels — from email to social and mobile media — has opened up many more possibilities for meaningful communications with customers, this “online channel sprawl” has led to confusion and information overload. Marketers need better analytics tools to turn data into action overall and particularly in social media for which being there simply isn’t enough to win friends and drive business results. If you can't measure it, you can't manager it - all over again?
For the full survey Unica’s 2011 Survey of Marketers please click here.
For the full survey Unica’s 2011 Survey of Marketers please click here.
Subscribe to:
Post Comments (Atom)
Posts
0 comments:
Post a Comment