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Friday, June 1, 2012

Don’t Fall Into Decision Quicksand

There are two types of decision makers. Satisficers (yes, “satisficers” is a word) make a decision once their criteria are met; when they find the hotel or the pasta sauce that has the qualities they want, they’re satisfied. Maximizers want to make the best possible decision; even if they see a bicycle that meets their requirements, they can’t make a decision until they’ve examined every option.

At C&B we believe that using your time for only what you really need to is key.  A "Take the best" strategy means that you reason and calculate only as much as you absolutely have to; then you stop and do something else. So, for example, if there are 10 pieces of information that you might weigh in a thorough decision, but one piece of information is clearly more important than the others, then that one piece of information is often enough to make a choice. You don't need the rest; other details just complicate things and waste time.



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