100-page-long marketing plans packed with detailed forecasts and spurious assumptions just don't make sense in the world of startups that have to churn out minimum valuable products (MVPs) and build a customer base under immense time pressure.
After all, the main tenet behind this forum is that marketing and growing a young business is about trying, tasting, adjusting, and trying again. The market is your kitchen; your ideas are your ingredients; your products are your dishes. While preparing your marketing plan, we have found that these 7tips are just the right spices to use!
So, listen closely, engage, measure, address, fix, delight, remain patient, and repeat again until you get it right.